The CSR of Apollo Tyres revolves around the principle of 3 I’s i.e. Involve, Influence and Impact stakeholders. apollo Tyres and outREACH has jointly launched “Project U”, a women empowerment Initiative at Kalamassery and Perambara as a part of the corporate social initiative on February 2012. The major components of the project are Bouquet Making, Catering services, soap making, garment making, cotton waste management, flour mill, tailoring etc. The latest initiative of the program is Mobile Eatery Shop at Kodakara and Snack Shop at Kalamassery.
- The Project provides short term (2 -3 months) and long term (12 months) trainings and refresher training for the beneficiaries.
- The project facilitates training for business management, time management, effective parenting, family budgeting and book keeping and accounting.
- 45 people benefitted from the scheme in Kalamassery and 67 people benefitted in Kodakara