The CSR of Apollo Tyres revolves around the principle of 3 I’s i.e. Involve, Influence and Impact stakeholders. apollo Tyres and outREACH has jointly launched “Project U”, a women empowerment Initiative at Kalamassery and Perambara as a part of the corporate social initiative on February 2012. The major components of the project are Bouquet Making, Catering services, soap making, garment making, cotton waste management, flour mill, tailoring etc. The latest initiative of the program is Mobile Eatery Shop at Kodakara and Snack Shop at Kalamassery.

1. The Project provides short term (2 -3 months) and long term (12 months) trainings and refresher training for the beneficiaries.
2. The project facilitates training for business management, time management, effective parenting, family budgeting and book keeping and accounting.
3. 45 people benefitted from the scheme in Kalamassery and 67 people benefitted in Kodakara

The CSR activity of Binani supported Pakalveedu Programme attend by 64 members. The purpose and basic principle of the approach is to help the elderly who experience isolation, unwantedness and suffer from insecurity, anxiety and depression.

The activities of the day care (Pakalveedu) includes News Paper reading, Discussion on local reports, Personal Sharing, Feature films shown on elders issues, Games and Yoga, Counseling and Awareness classes on health, relationships etc., Celebration of members’ Birthdays, Nutritious lunch, Celebrations of occasions like elders day, Gandhi Jayanthi, Onam, Christmas.

Umbrellas distribution to the day-care members, Environment Day observation, cooking class by JSS, seminar on ‘Care for Elderly’ and medical check –up were also the major events held under the CSR initiatives of Binani Zinc Ltd. The social workers from the organization pay visits thrice a week.

Carborandum Universal Ltd. initiates under its CSR activity ASK ASK (Attitude, Skill, Knowledge) centre programme for students and youth of Kalamassery area. CUMI with its major focus on children thereafter paid attention to the overall personality development of adolescent girls and Career Guidance Class for SSLC students. Eye Camp was another conducted in joint association with Little Flower Hospital, Ankamaly and Andhatha Nivarana Samidhi.

It had entrusted outREACH to implement a 3 year project in Thonnakkal village as part of its Corporate Social Responsibility initiatives. The project includes Educational sponsorship for 50 children, Women Entrepreneurship, Goat Rearing for 20 beneficiaries, Youth Empowerment programmes and Anganwadi Renovation.

Geojit BNP Paribas is a leading retail financial services company in India with a growing presence in the Middle East. The company rides on its rich experience in the capital market to offer its clients a wide portfolio of savings and investment solutions. The organization is having a strong tie up with Rajagiri outREACH and is indulged in sponsorship program in areas like Pothanikkad, Paingottur, Budhanoor and Perumanna. A total of 542 students provided education support during the last year. The company also supported the programme ‘Vayovandanam’, observance of the International Day of Older Persons held at 5 centers.

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Wonderla Holidays Limited is a socially responsible organization involved in numerous community development projects and programmes. The community development efforts of Wonderla focus on Education, Health and Social Welfare. Wonderla and outREACH together partnerships programs in Kunnathunadu Ernakulam District, Parapoor, Thrissur district and also in Kochi corporation area. The progress of the programme evidently brings in the gathering of 80 formerly sponsored students last year from Kunnathunad Grama Panchayath.

1. It continued the sponsorship aid to 550 and 400 children belonging to Kunnathunadu and Parappoor respectively.
2. Children‘s meetings and parents meetings were conducted every month.
3. During summer vacation Souhrudam camps were organized at both the centers. The celebration of festivals like Christmas, Onam and New year were held and Women‘s day and Elder’s day were observed.
4. For empowering the women folk of the community, a Tailoring training centre was started at Kunnathunad and 10 women are undergoing training.

183 children of Kochi Corporation area spread over at Mattanchery, Gandhi Nagar, Thammanam and Vaduthala are also under the support of Kochouseph Chittilapilly Foundation.

The project of Sud Chemie is a new venture undertaken by RAJAGIRI outREACH as a CSR initiative in Ward 18 of Kadughalloor Panchayath. The Corporate mainly focuses on the Women Entrepreneurship programme, Education Sponsorship and Higher Education Scholarship in this area. Sud Chemie provides support for Women Entrepreneurship activities like catering, tailoring, organic farming, baking and snacks unit and flour mill. Beneficiary selection is done through various scrutiny processes and the finally selected 34 beneficiaries for the project. The Corporate also supports 50 children for Sponsorship and the Higher Education support scheme will be for 18 students who are excellent in their studies and would like to pursue Engineering, MBBS, BDS courses etc.

Key Children was the initial programme of Carborandum Universal Ltd. where children of unskilled labourers are provided with after school support and care. Increase the nutritional care for the children as well as develop a reading room for adolescent children focusing on the safety matters of children under the above mentioned category. These children are alone at home, after school hours leaving them with several options, to while away their time. This project aims to minimize this risk by effective and creative utilization of time and talent of the children. The project later renovated as ASK centre providing a platform for children in the target area to gather after school at the community center under the guidance of a facilitator so as to enable better utilization of time.

1. To keep children engaged in meaningful activities during the evenings after their schooling hours, until their parents are back home after work.
2. To enable the children to engage in group interaction, group learning and skill development.
3. To minimize the incidence of children falling prey to various types of anti social activities

The centre would be functioning 6 days a week from 4.30 PM to 6.00 PM. CUMI provides the required space and infrastructure for the conduct of this programme. This is a programme that enriches and entertains the children and hence there will be regular learning and informative sessions along with games and activities. 25 children attend the project on daily basis. Educational Sponsorship programme is another ongoing programme as part of the Corporate Social Responsibility.

K.P Paul foundation started in the memory of K.P Paul founder of M/s popular Vehicles & Services began its association with Rajagiri outREACH in the year 2008. The programme is being implemented at Thrissur intending to make women  self reliant and sustainable through entrepreneurship programmes. They aim to provide financial assistance, technical and professional support to needy and eligible women for making them self reliant and self sustainable. The project areas are Parappur, Mala, Kottekad, Ollur, Chittisserry, Kodakara, Kozhukulli and Mannuthy in Thrissur District. The project focuses on a wide variety of activities like goat rearing, cow rearing, snacks making, candle making, anthurium nursery, paper bag making, beauty parlour, agriculture, catering, chicken centre, quail rearing, stationery shops, book binding, DTP, drum making, jewellery making, tailoring etc. The programme commenced with an initial strength of 15 beneficiaries spread over three areas of Thrissur. This project has reached the 6^th phase in the year 2016 with 24 new beneficiaries and the project had expanded to 140 beneficiaries.

Various Activities under the Project include:

1. Weekly house visit by the field officer in order to motivate the beneficiary and to ensure proper implementation at field level.
2. The Veterinary doctor visit to the house of entrepreneurs. The Doctor prescribed medicines and gave information regarding food intake, cleanness and other matters related to the health of animals.
3. Onam, Christmas and New Year were celebrated in this project with much grandeur.
4. Review meeting of the beneficiaries at RAJAGIRI outREACH office in order to monitor the project.

KITCO Limited (formerly Kerala Industrial and Technical Consultancy Organisation Ltd.), established in 1972, is one of the premier Engineering, Management & Project consultancy firms in India today. Some of the other fields where KITCO is a prominent player are Energy Studies, Skill Certification and Placement Services. The Company is also a dedicated provider of professional technical consultancy services to Small and Medium Enterprise (SME) sector. A new entrepreneurship project has been launched under the CSR initiative by KITCO Ltd. in 3 Tribal Villages at Kuttampuzha Grama Panchayath, Ernakulam for Apiculture and Bamboo Handicraft items. 30 beneficiaries were selected for the implementation of the various projects. The project visualizes the sustainability of livelihood activities of Tribals in the target area through the marketing and value addition of products. Tribal promoters training also included in the project of KITCO. The project launching was held in the year 2016 at Kuttampuzha.

The Objective of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster. The development of acquaintance as an opportunity for service; High ethical standards in business and professions, and the dignifying of each Rotarian’s occupation as an opportunity to serve society; The application of the ideal of service; The advancement of international understanding, goodwill, and peace. RAJAGIRI outREACH in association with Rotary Club of Kalamassery has put into practice several programmes especially in various outREACH centers based at Ernakulam District.

1. Karmostav is one among the programmes involving the participation of children representing different Resident Associations.
2. RYLA (Rotary Youth Leadership Award) Career Guidance Camp mainly supported by Rotary Clubs. The camp aimed to help the students under sponsorship scheme studying in 10th Standard to prepare for public examination and to give them career guidance. The camp was a three day residential camp consisting around 500 students under the sponsorship programme from different communities/districts of Kerala.
3. As a part of the tie up with Rotary Club of Cochin Metropolis various programmes like child sponsorship programmes, women entrepreneurship programmes and
   Pakalveedu are running at Kothad.